Public relations, industry media, will help in over-all industry awareness plans. Feature articles and product reviews will help launch awareness. Direct mail to buying groups and ads in trade publications will help with buyer impressions. Finally, all will be integrated with doctor’s materials and T.V promotion once approval has been obtained to increase point-of-sale usage.
To summarize our promotion strategy, the bellow steps will clearly define the process:
Sales programs include direct wholesale sales to distributors. Sales materials, T.V promotions, and support materials will be produced. Doctor’s materials will be included. Direct sales will be by personal contact, direct mail, public relations, and media directed at key industry segments. In addition electronic marketing will be deployed whenever it fits with the buying patterns of a key group.
A website and electronic commerce site is utilized to cultivate direct sales to key industry groups.
